Toys R Us

Case Study

Toys "R" us invited Hoorah to make their BirthYAY extra special, and we did not hold back! Hoorah amplified the fun by conceptualizing a Through the Line campaign that gave five lucky kids the opportunity to be our YouTube star for the year. Our magic-makers created the TVC and went big with digital, SoMe, in-store and POS activations to drive awareness and entries!