One of SA's most beloved chocolate bars turned to the Hoorah crew to create a memorable Through the Line concept to increase brand awareness and consumer consideration. Our creative mavericks developed and brought to life the big idea of "it starts with the one". Using a social investment mechanic to drive brand affinity, we created a slick and relatable TVC and steamrolled the supporting creative out to digital, social and PR as well as strategic out-of-home placements.
Hoorah Digital
Creativity meets data.
