Justine Tissue Oil

Case Study

Since 1973, Justine’s has married the beauty of science and nature and grown into an iconic household brand. Staying true to their mantra, “made for South African skin, by South African skincare experts”, the marketing team turned to Hoorah to craft an equally expert and South African-flavoured TVC aimed at showcasing their tissue oil. We brought the consumer to the forefront and focused on the radiant diversity of skin tones and how Justine’s Tissue Oil knows what South African skins need most.