Case Study

Most people don’t understand the importance of a healthy liver to support long term wellness. But Essentiale does! Combining their brand and product benefits with our reputation for driving radical results just made sense, and so did bringing an adorable icon to life to hero the campaign.

So, we created Lebo the Liver, your body’s best friend who always has your back. We gave our liver a voice that would engage in humorous real-world and social situations by humanizing this organ with a lovable and extroverted personality.

We served bespoke, crafted content to identified segments featuring their particular interests and pain points. Lebo the Liver enabled us to educate, inspire, and guide our audience in making an informed choice and deliver the message that Essentiale is vital to long-term liver health.

Long live Lebo!