Babies R Us

Case Study

The journey to becoming mom and dad starts long before baba arrives, and being adequately prepared is key. The brief from Babies “R” Us was to develop a TVC showing how they’ve got everything you need to make the transition into parenthood as smooth as possible by using their innovative gift registry system. To illustrate the benefits, Hoorah created a humorous snapshot of a situation that new mums commonly find themselves in: receiving gifts that they don't need or, even worse, getting 5 of the same thing. Awkies, especially when it happens at the baby shower!