Since the start of the pandemic, we have seen big shifts in the workplace – from digital transformation to remote and hybrid work models, as well as an increased focus on employee mental wellness…
It is well documented that the pandemic accelerated the hybrid work revolution, but it also called into question many other workplace structures and practices. And rightly so.
By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital tools.
As brands start finalising their marketing and sales strategy for the new year, it’s important that they include a younger demographic that they may have missed previously. This is not to mean they should ignore older audiences; rather, they should adopt a multigenerational marketing approach.
The pandemic has been described as our “once in a generation… opportunity to reimagine how we work”. While work from home (WFH) is perhaps the most pervasive change, experts believe that a number of other factors will impact work in 2022.
Digital skills are often touted as the answer to many of the employment and innovation challenges we face in the world today.
A recent Salesforce State of Marketing survey found that while South African marketers are optimistic about the future, 66% believe that challenges are afoot, primarily due to constantly shifting customer expectations.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year. November 30, 2021
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
Hoorah Digital has ‘sonically remastered’ whisky in a new campaign for Bain’s. Infusing a more traditional brand that is well-known and respected with a new energy in order for it to appeal to a younger, trendier audience is a task that needs to be carefully considered.
