“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your customers, advertisers are told, means that you can target them with pin-point accurate messaging, saving you money and delivering real business results to your clients.
Publicis, the global advertising conglomerate headquartered in Paris, France, recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis’ major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete.
Hoorah Digital is the latest independent digital media agency on the block, bringing together ex-founders of Saatchi Syngerize and Liquorice, Shaune Jordaan (CEO) and Jay Thomson (CSO) respectively, as well as Tasmin Kingma (head of media) and Neil Pursey (head of inbound marketing operations), founder of digital training academy Webgrowth.
Whether in the online, mobile or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible, says Shaune Jordaan, CEO of Hoorah Digital.
For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible.
Four digital agency veterans, Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey, have launched Hoorah Digital, a new data-driven creative agency.
A group of digital agency veterans have come together to found Hoorah Digital, a data-driven creative agency which aims to deliver real business value to its customers through people-based marketing. The four founders have each been part of some of the biggest names in the South African digital spaces.
Digital advertising is set to become a great deal more personal, and we are already ramping up for this. Not only this, we consider ourselves thought leaders within this space.
