All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a lot of attention, brands also need to know that there are other websites that their ads shouldn’t be appearing on, and how they can stop it from happening.
A recent investigation by News24 revealed that many of South Africa’s biggest brands were inadvertently funding fake news sites. In the article, many of the brands implicated (or their agency representatives) plead ignorance, claiming that they have little control over where their ads end up.
A recent investigation by News24 revealed that many of South Africa’s biggest brands were inadvertently funding fake news sites.
A recent investigation by News24 revealed that many of South Africa’s Biggest brands were inadvertently funding fake news sites.
Stats SA’s recession announcement in early September only served to confirm what we’ve all known for a long time: The South African economy is struggling. In those circumstances, companies are bound to start looking for places to tighten their belts.
WITH South Africa is officially in a recession, companies across the country are likely looking for places where they can trim their budgets. Marketing is, almost inevitably, one of the first departments to feel the impact of these cuts.
Digital media consultancy Hoorah Digital has landed a number of clients, including Flight Centre and global pharmaceutical giant Sanofi, which includes brands such as Essentiale, Pharmaton, and Pharmachoice in its stable.
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Digital agency Hoorah Digital’s strategy for embedding itself in the market has three core aspects: data, creativity and an atypical attitude to risk. Shaune Jordaan, co–founder and CEO of this recent arrival, believes these will add up to help brands dive deeper into the digital realm — and grow there.
Digital media consultancy, Hoorah Digital plans to ramp up its e-commerce capabilities with the acquisition of Durban-based design and development agency, Tenzing.
The Odd Number has acquired an equity stake in digital media consultancy Hoorah Digital, which will form the digital media arm of The Odd Number
The Odd Number has acquired a minority equity stake in Hoorah Digital, the new digital agency launched last month by Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey.
