Ten years ago, the JSE was dominated by big mining houses, with BHP Billiton at the top of the pile. Today, almost everyone else is dwarfed by Naspers, a media house that made some early bets on digital technologies and rode a wave of disruption to become one of the world’s largest internet companies.
Since 2017, South Africa’s management consultancy and business advisory industry has been under incredible pressure. With big players such as McKinsey, Bain, and KPMG implicated in state capture controversies, the model itself has been called into question. And, according to a recent study by Research & Markets, these scandals have combined with tough economic conditions and consulting expenditure setbacks to put pressure on a traditionally lucrative industry.
It includes comprehensive profiles of 46 firms including multinational firms operating in South Africa such as McKinsey and Bain, both of which were implicated in state capture revelations. It includes profiles on the major auditing and advisory firms such as Deloitte, PwC, EY and KPMG and specialist firms such as Hoorah Digital
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Companies that have embraced digital marketing have leapt ahead of rivals that are stuck in the old ways, as digital advertising’s return on investment outpaces that of traditional media such as television and radio
Digital consultancy, Hoorah Digital, has acquired creative storytelling agency, Ritual Studio, the agency founded in 2017 by creative and former Hellocomputer ECD, Simon Spreckley. Under the terms of the deal, Ritual Studio will be fully merged into Hoorah Digital.
Banks around the world are coming up against a wave of disruptive digital-first and digital-only players. That’s as true in South Africa as it is anywhere else in the world. And consumers, hungry for new, streamlined digital solutions will be keen to explore what they have to offer.
Hoorah Digital has won Hi-Tec and Pizza Hut Tanzania, the latest in its growing stable of brands to turn to the consultancy for their performance marketing needs.
In many ways, South Africa is a very different place than it was a year ago; that’s as true for the advertising space as it is in the political arena. There’s a sense that things are happening, that change is in the air. But tempering any optimism is a lingering sense of uncertainty
Programmatic or premium? It’s an age-old debate in the digital arena and, depending on who you ask, you’ll get very different opinions.
This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. On the face of it, this a typical David vs Goliath story (with David having an army of social media backers). While that may be true, the saga contains digital lessons for brands of all sizes.
Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasingly signing off on moving marketing budgets over to consultancies like Deloitte and Accenture.
