A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing departments. At face value this may seem like a move towards effective collaboration, however, this still doesn’t guarantee a cohesive team structure.
Shaune Jordaan, Founder and CEO of Hoorah Digital, says companies that suffer an aversion to using digital marketing tools are in substantial danger and that mobile is on the increase.
Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even worse, we no longer care about the time we spend staring into our phones while we’re missing out on real life.
Google Marketing Live 2019 took place from 13 to 16 May in San Francisco and more than 5 000 attendees from over 68 countries convened to discuss the future of the digital marketing industry.
Over the course of the conference, Google announced several live and planned features that will change the digital marketing landscape.
Big data is that buzzword that explains the growing volume of data encompassing every aspect of human life. It relates to the notion that almost every human action can be quantified and logged in a bank of data that is expanding at an unusual rate.
Raphala Colson Mothogae, an expert in digital marketing with nearly two decades of experience, has now joined a collaborative arrangement between marketing consultancy Hoorah Digital and 100% black-owned advertising agency The Odd Number as a senior consultant.
The growing number of scandals surrounding major auditing firms and incidents of state capture has led people to question the model of auditors doubling up as consultancies, according to CEO and co-Founder at hoorah Digital Shaune Jordaan. Smaller consultancies can thrive in such a scenario.
Online marketing expert Raphala Colson Mothoagae is set to join digital consultancy Hoorah Digital and through the line agency The Odd Number’s consulting teams. He will head up the team working on the Nedbank digital account.
Digital consultancy Hoorah Digital and through-the-line agency The Odd Number have jointly hired Raphala Colson Mothoagae.
Earlier this month, UK-based cosmetics company, Lush, announced that it was quitting social media. While the reasons it gave for doing so — that it was “tired of fighting with algorithms” and didn’t want to “pay to appear” in newsfeeds — will be familiar to anyone who’s ever run a corporate social media account, they simply don’t warrant such drastic action, in my opinion. In fact, in doing so, Lush risks a slide into obscurity and irrelevance.
While branding is an important aspect of creating a digital profile, true digital transformation entails the integration of technology into each and every aspect of business operations, according to CEO of Hoorah Digital Shaune Jordaan. The latter strategy is crucial to remain competitive in today’s markets.
Digital transformation goes far beyond mere branding, opening up fresh revenue lines.
