Two-hundred-and-eighty-one-billion. That’s a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we’re on the receiving end of about 1 million a day, at least, email isn’t going anywhere.
Hoorah COO Tasmin Kingma shares her thoughts on female entrepreneurs, work-life balance… and speaking up.
This week, we go behind the selfie with Simon Spreckley, executive creative director at Hoorah Digital consultancy.
According to Hoorah Digital CEO, Shaune Jordaan – understanding which metrics matter to your business is more crucial than ever before. When brands and businesses are monitoring the metrics that align to their commercial goals, it becomes significantly easier to gain traction in the digital space and realise opportunities for growth.
Digital marketing, as an industry, is young, dynamic, fast-moving and filled with opportunities for women. But despite the enormous strides that have been made in terms of female representation in the digital marketing industry, it continues to be dominated by males at the executive level.
It’s an industry in need of female role models, particularly in the form of entrepreneurs.
Hoorah Digital continues its rapid business development in South Africa, adding Sanofi’s Antistax and Viral Choice to its portfolio of digital clients. The digital marketing consultancy already works with Sanofi as a digital partner for its Essentiale brand, and has now expanded this relationship.
Hoorah Digital has been appointed as the preferred digital agency to Sanofi’s Antistax and Viral Choice brands.
The agency was first appointed by Sanofi in 2018 to work on the Essentiale brand, and the recent addition to the portfolio is a testament of a successful client-agency relationship, says Shaune Jordaan, Hoorah founder and CEO.
Hoorah Digital has announced that it has been elected the preferred digital agency of Sanofi’s Antistax and Viral Choice brands. The agency was first appointed by Sanofi in 2018 to work on the Essentiale® brand. The recent addition to the portfolio, according to Hoorah, is a testament to a successful client-agency relationship.
Big data is still all the rage, but data alone is not particularly useful. Data needs to be organised, analysed, interrogated and interpreted before it can be used to improve marketing.
In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these insights to inform decisions, actions and strategy at large.
Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem. It involves a mixed set of advertising, measurement, creative and analytics products which allows for end-to-end digital advertising solutions. This supports marketers in gaining insights into the user’s online journey to understand their behaviour, interactions and where their digital touchpoints are.
“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your customers, advertisers are told, means you can target them with pin-point accurate messaging, saving you money and delivering real business results to your clients.
Digital is complex. It has multiple channels, the possibility of 1000s of audience types, creative assets need to be optimised for each platform and audience, specialist skills that are required for each channel, and the list goes on.
