Data strategy starts with leadership because it has to be driven from the top to be truly effective. It no longer lives in a department separate from the rest of the organisation and, for data to be effectively harnessed, it cannot be viewed as a nice-to-have.
Our Modern Marketing Digital TrendCamp video features Shaune Jordaan, CEO of Hoorah Digital, who discusses how the advertising industry has changed, especially the movement of going in-house.
Big data is the big deal that has the potential to transform a business by giving its clients what they want, when they want it, where they want it and how they want it.
As the trend towards decentralised production and the in-sourcing of digital and creative work gathers force globally in the marketing and advertising sectors, Hoorah is ahead of the curve having positioned itself firmly in the consultancy space from the get-go.
Brand and customer loyalty, once the currency of advertisers and marketers, is on the decline worldwide, says Shaune Jordaan, Hoorah Digital’s CEO. Jordaan says that today, consumers have multiple options at their fingertips. And when the choices are overwhelming, brands and businesses need to ensure they stand out from the rest.
According to Shaune Jordaan, Hoorah Digital CEO, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience (CX).
Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide.
Small businesses, so often described as the backbone of the South African economy, are in a desperate fight for survival thanks to the Covid-19 epidemic. While many will fall and others will pivot, the best most can hope for is to survive and pick up again when the eventual rebound comes.
Amanda Mitton, Head of Talent Acquisition and Talent Magnet, states that while there’s no certainty about when lockdown regulations will be relaxed, the reality is that the coronavirus is likely to be with us for a long time ahead, with the allied need for social distancing measures continuing to be encouraged.
The chances are very high that almost every piece of brand communication you’ve seen in the past weeks has begun with some version of, “We’re all in this together” or “We’re here to support you”, and “Here’s how we’re helping you get through lockdown”.
Feel-good campaigns work for brands during lockdown, but you’ll need to understand how to deploy data to reset your business post Covid-19.
Jay Thomson, Co-Founder Hoorah Digital The buzz around “data”’ may not be new, but it certainly is still very much the rage. And the reason why big data is such a big deal is that it has the potential to transform any business – by delivering the kind of information necessary to give your clients what they want, when they want it, where they want it, and how they want it.
