Welcome to extended reality or XR
Just as brands are coming to terms with the various realities (and not just in the post-new normal Covid sense) that is AR (augmented reality),
Just as brands are coming to terms with the various realities (and not just in the post-new normal Covid sense) that is AR (augmented reality),
A new creative campaign by digital transformation agency Hoorah Digital explores what can happen in a blink and how to deal with it by playing with the idea that it is impossible not to blink, in their response to a brief from MiWay Blink to launch their new digital insurance offering.
Digital partnerships aren’t a new concept but they are essential if you want to scale your business. No company holds all the data, resources, or skills. Because of this, there will always be blanks that need to be filled in: enter digital partnerships.
Gaming is no longer a niche interest and the sole preserve of kids, nerds and techies. Like so many other industries, the industry has been affected by the pandemic – in the most positive way.
You could certainly be forgiven for thinking that gaming is a niche interest – the reserve of kids, nerds and techies. Because until fairly recently, it was! But that’s no longer the case.
Just as brands are coming to terms with the various realities (and not just in the post-new normal Covid sense) that is AR (augmented reality).
Irrespective of the industry you’re in – be it marketing, finance or healthcare – data is pretty important these days.
2AM Agency was tasked with devising a more effective format for Old Mutual Alternative Investments (OMAI)’s Sustainability Report.
Aspen and EC deal to cut prices of off-patent cancer medicines.
Hoorah Digital has announced the appointment of Shaw as the latest talent.
Andrew Shaw, Hoorah Digital’s new Creative Director, is realistic about the impact the coronavirus pandemic has had on the creative industry but is adamant that this is exactly the kind of environment in which real creative excellence and sustainable business solutions can come to the fore.
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