We partnered with WWF on a piece of business spearheaded by sustainability. Instead of expected e-commerce, we created eco-commerce by partnering with K-WAY to create the WWF signature range of fully recycled apparel – enabling customers to change the world by changing their wardrobe. For Nature. For You. The recycled and eco-friendly range creates less waste and pollution, while the manufacturing process creates jobs and stimulates local growth in the community. Not only did we manage to dramatically increase and revitalise WWFs fundraising efforts, but our sales results proved that real change matters. We sold out of core sizes in just 3 months, average a 245% increase in digital revenue and achieved our annual targets in only 6 months.