Toys R Us – BirthYAY Campaign


Hoorah's magic-makers created the Babies "R" Us BirthYAY TVC supported by a full integrated campaign to drive awareness and entries.

Toys “R” Us invited Hoorah to make their BirthYAY extra special, and we did not hold back! Hoorah amplified the fun by conceptualising a Through the Line campaign that gave five lucky kids the opportunity to be our YouTube star for the year. Our magic-makers created the TVC and went big with digital, SoMe, in-store and POS activations to drive awareness and entries.

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