Toys”R”Us invited Hoorah to make their BirthYAY extra special, and we delivered a fun-filled, Through the Line campaign! We gave five lucky kids the chance to become Toys”R”Us YouTube stars for a year, with a year’s supply of toys to review. Hoorah’s creative team developed a vibrant TV commercial (TVC) and amplified the campaign across digital platforms, social media, in-store promotions, and point-of-sale activations to drive awareness and encourage entries. This interactive campaign captured the imagination of young fans, making it a memorable birthday celebration for Toys”R”Us.
