Red Bull – Brad Binder

Overview

Red Bull tasked Hoorah to ideate a campaign that would bring South Africans together by leveraging their partnership with MotoGP racer Brad Binder.

Red Bull approached us to conceptualise and produce a digitally-led campaign leveraging the brand’s sponsorship of South Africa’s very own motorcycle racer, Brad Binder. Our challenge was the fact that only a small segment of South Africans follow MotoGP and even fewer following Moto2. We had to produce a broader concept beyond MotoGP to gain national reach. The solution? We conceptualised a campaign that targeted patriotic South Africans and MotoGP fans alike. By giving South Africans a powerful rally cry, we turned them into an army of advocates. Not only for Brad Binder, but also the nation.

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