Old Mutual Alternative Investments – Investing with Significance

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Old Mutual Alternative Investments (OMAI) gave us the opportunity to relook the way they produced their annual ESG report. We took the report into an innovative and digital space to pave the way for responsible marketing in the corporate and investment industries. We designed the digital Alternative Investments Group’s ESG Report, as well as produced […]

Avon – #ChooseAvon Campaign

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Avon is, and always has been a global brand at the forefront in the beauty industry for generations. As a business that originated from door-to-door sales, empowering women globally prior and through the digital evolution, it is important to not only keep the legacy of its origins, but to be confident in the consistency of […]

Bain’s Whisky – Bain’s Symphony

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We were given the opportunity to wave our creative wand for Bain’s Whisky. Our task was to honour the brand’s heritage while allowing it to be more progressive, contemporary, emotive, and magnetic. Being the digital disruptors we are, we set about conceptualising how to shift Bain’s Whisky’s brand perception with a daring first-of-its-kind concept – […]

Hi-Tec – Freedom Shared


One of SA’s most beloved shoe brands, HI-TEC, approached team Hoorah to create a unique Nelson Mandela Day campaign. Much of Madiba’s long walk to freedom was spent in his HI-TEC tennis shoes, and to us, this symbolised “Freedom Shared”. HI-TEC aimed to empower more South Africans to walk in Madiba’s shoes, so we crafted […]

Bain’s Whisky – Pata Pata Reimagined


This #WhiskyRemastered campaign was built around the concept of acknowledging what has come before, and then respectfully reimagining it to make it yours. The TVC aims to celebrate and acknowledge South African creatives, past and present, who never settle and continue to innovate, advancing their craft while influencing and inspiring future artists for generations to […]

MiWay Blink Tactical Influencer Campaign

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MiWay approached Hoorah to create a tactical influencer campaign for their revolutionary MiWay Blink product app. We decided to onboard the smart and fun-loving trio of Pamela Mtanga, Kay Ngonyama, and Sipho Michindu to create video content that amplified the app’s digital visibility and showcased its simplicity and advantages. Each creator set out to share […]

Distell – Don’t Drink and Drive Campaign

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Distell asked us to ideate and produce a consumer safety concept asking our December revellers to get home safely by planning ahead before the party starts. We love turning a seemingly sombre brief into creative magic that gets the message across in a lighthearted yet impactful way and the team absolutely nailed our Through the […]

ABinBev – Draftline Studio

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Hoorah built ABinBev an entire internal digital agency called Draftline Africa. This creative team operates across 10 African countries including Nigeria, where we launched Budweiser. The 100-strong team consists of creatives, makers, strategists and data scientists and is the largest internal African creative team of its kind. All the work you see ranged from digital, […]

Babies R Us – Gift Registry TVC

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The journey to becoming mom and dad starts long before baba arrives, and being adequately prepared is key. The brief from Babies “R” Us was to develop a TVC showing how they’ve got everything you need to make the transition into parenthood as smooth as possible by using their innovative gift registry system. To illustrate […]

Toys R Us – BirthYAY Campaign

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Toys “R” Us invited Hoorah to make their BirthYAY extra special, and we did not hold back! Hoorah amplified the fun by conceptualising a Through the Line campaign that gave five lucky kids the opportunity to be our YouTube star for the year. Our magic-makers created the TVC and went big with digital, SoMe, in-store […]