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Nestlé – Belly Besties Mobile Game

Overview

Awards
Assegai: Silver - Mobile Leader - Consumer products & services New Generation Awards 2022: Silver - Most Innovative Gamification Campaign Silver - Most Innovative App Developed by an Agency
Hoorah was briefed by Nestlé for Healthier Kids to come up with and produce a mobile digital experience aimed at improving kids' food habits.

Nestlé for Healthier Kids approached Team Hoorah to conceptualise and produce a digital experience that would instil tangible behaviour change in kids, resulting in healthier habits.

We set the wheels in motion by examining the digital tendencies of our client’s target audience: children in the 6-12 age range. Through this data-driven deep dive, we emerged with the concept of Belly Besties, an educational game that uses fun and engaging ways to encourage kids to make healthier choices. We designed a fantasy world and built a range of 3D animated characters for the kids to take care of by teaching them the difference between healthy and unhealthy foods, encouraging exercise, taking time-out, and drinking water regularly. A recipe for success.

The game was a roaring triumph. Watch through to the end and prepare yourself for some needle-moving metrics.

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