Nestlé for Healthier Kids approached Team Hoorah to conceptualise and produce a digital experience that would instil tangible behaviour change in kids, resulting in healthier habits.
We set the wheels in motion by examining the digital tendencies of our client’s target audience: children in the 6-12 age range. Through this data-driven deep dive, we emerged with the concept of Belly Besties, an educational game that uses fun and engaging ways to encourage kids to make healthier choices. We designed a fantasy world and built a range of 3D animated characters for the kids to take care of by teaching them the difference between healthy and unhealthy foods, encouraging exercise, taking time-out, and drinking water regularly. A recipe for success.
The game was a roaring triumph. Watch through to the end and prepare yourself for some needle-moving metrics.