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Nestlé – Bar One

Overview

One of SA's most beloved chocolate bars turned to the Hoorah crew to create a memorable Through the Line concept to increase brand awareness and consumer consideration.

Our creative mavericks developed and brought to life the big idea of “it starts with the one”. Using a social investment mechanic to drive brand affinity, we created a slick and relatable TVC and steamrolled the supporting creative out to digital, social and PR as well as strategic out-of-home placements.

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