MiWay approached Hoorah to assist with creating a positioning strategy for, as well as launch a new brand in their stable, that would help them secure a foothold in the youth market as well as future proof in a digitally-led world. Enter MiWay Blink – A 100% digital service-led car insurance offering created for energetic, tech-savvy natives, with a focus on simplifying services, rewards and benefits – all accessible from your smartphone.