MiWay Blink


Hoorah was tasked to create a positioning strategy to launch a subsidiary of the MiWay Insurance Group called MiWay Blink.

MiWay approached Hoorah to assist with creating a positioning strategy for, as well as launch a new brand in their stable, that would help them secure a foothold in the youth market as well as future proof in a digitally-led world. Enter MiWay Blink – A 100% digital service-led car insurance offering created for energetic, tech-savvy natives, with a focus on simplifying services, rewards and benefits – all accessible from your smartphone.

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