MiWay Blink Digital Campaign

Overview

Much of Madiba’s long walk to freedom was spent in his HI-TEC tennis shoes, and to us, this symbolized “Freedom Shared”.

In 2023, MiWay Blink disrupted the car insurance market through a fully integrated digital ecosystem that spanned search campaigns, hyper-targeted performance marketing, social media content, PR, and influencer strategies. This approach generated over 462 million impressions and counting, establishing a strong foundation for the brand.

With this momentum, we amplified consideration and sentiment using data-driven insights and continuous optimisation. Strategic, insight-driven campaigns were rolled out to shift consumer perception of car insurance—from a necessary expense to a fun and relatable offering that speaks directly to modern drivers. By tapping into consumer behaviours and preferences, we created a seamless experience that brought MiWay Blink to life, generating more than 87,000 quotes and app downloads.

This performance translated into tangible business results, with weekly sales more than doubling in 2023, alongside consistent growth in brand awareness, positive sentiment, and market conversion. Through ongoing learning and refinement, MiWay Blink maintained a winning formula, not only delivering impressive numbers but also creating an emotional connection with consumers that cemented the brand’s position as a dynamic and relevant choice in the car insurance space.

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