MiWay Blink Tactical Influencer Campaign


Much of Madiba’s long walk to freedom was spent in his HI-TEC tennis shoes, and to us, this symbolized “Freedom Shared”.

MiWay approached Hoorah to create a tactical influencer campaign for their revolutionary MiWay Blink product app. We decided to onboard the smart and fun-loving trio of Pamela Mtanga, Kay Ngonyama, and Sipho Michindu to create video content that amplified the app’s digital visibility and showcased its simplicity and advantages. Each creator set out to share their unique experience of using MiWay Blink’s innovative service, and each content piece came out beautifully.

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