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MiWay Blink – Emergency Alert TVC

Overview

We were briefed to create a TVC raising awareness about MiWay's Emergency Alert, an innovative feature of their comprehensive car insurance product, MiWay Blink.

Imagine a service that’s there for you when you need it most; like an angel appearing in your hour of need. Well, say hello to MiWay Blink Emergency Alert – An innovative feature of their comprehensive car insurance product, MiWay Blink. Hoorah’s creative wizards were tasked with producing a TVC animation to illustrate the user experience of the Emergency Alert service. Focusing on the advanced crash detection feature, we developed a storyboard showing a typical motor vehicle accident situation and how MiWay Blink will be there in a blink!

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