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MiWay Blink – Cashback TVC

Overview

Over the last few years, our vehicles have covered significantly less distance than usual. With the world at a standstill and our cars parked in the garage, MiWay's revolutionary new product.

Over the last few years, our vehicles have covered significantly less distance than usual. With the world at a standstill and our cars parked in the garage, MiWay’s revolutionary new product, MiWay Blink, identified an opportunity to incentivise their clients by offering cashback for reduced driving! Hoorah stepped in and swiftly whipped up an impactful TVC animation that showed the user experience of the Kilometers service. Creative execution at speed, to brief, and to great effect is how we roll.

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