el Jimador – Make it Real TVC


Browns Forman, importer of el Jimador in South Africa, tasked Hoorah to develop a new brand positioning that would resonate with local consumers.

Stepping it up from the commonly quoted “keep it real”, Hoorah proposed that the campaign line, “Make it Real”, strongly communicates el Jimador’s exceptional quality and superior taste intrinsics. We took the message to the next level by shooting a high energy TVC featuring consumers sharing true connections, creating real moments, having lively conversations and sharing it all with equally authentic people. Hoorah for tequila, Hoorah for el Jimador!

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