Distell asked us to ideate and produce a consumer safety concept asking our December revellers to get home safely by planning ahead before the party starts. We love turning a seemingly sombre brief into creative magic that gets the message across in a lighthearted yet impactful way and the team absolutely nailed our Through the Line #HomeSafe concept.
We went big on a multitude of channels; radio, paid, print, Spotify and social media. We also partnered Distell with Uber to offer a R100 voucher to further enable our audience to get #HomeSafe.
