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Distell – Don’t Drink and Drive Campaign

Overview

Distell, now Heineken, briefed us to ideate and produce a social responsibility campaign concept asking their consumers to drink responsibly during the festive season.

Distell asked us to ideate and produce a consumer safety concept asking our December revellers to get home safely by planning ahead before the party starts. We love turning a seemingly sombre brief into creative magic that gets the message across in a lighthearted yet impactful way and the team absolutely nailed our Through the Line #HomeSafe concept.

We went big on a multitude of channels; radio, paid, print, Spotify and social media. We also partnered Distell with Uber to offer a R100 voucher to further enable our audience to get #HomeSafe.

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