Bar One, Mzansi’s go-to 25-hour energy bar, found 4 libraries across the country that #NeedEnergy and ambitiously set out to give them power during exam season and eventually solar power for the foreseeable future. They asked Mzansi to add their voices to the cause by tweeting, resharing and posting the #NeedEnergy campaign. Each social mention carried a virtual currency that would go towards giving Winterveld Library, Randburg Library, Beacon Bay Library and Musgrave Library reliable power. To date, Winterveldt Library has already been lit with solar power, proving that social media and a united brand voice can make a real difference.
