This #WhiskyRemastered campaign was built around the concept of acknowledging what has come before, and then respectfully reimagining it to make it yours. The TVC aims to celebrate and acknowledge South African creatives, past and present, who never settle and continue to innovate, advancing their craft while influencing and inspiring future artists for generations to come. Through the use of spot-on casting, CGI and AI technology we were able to create a Bain’s TVC that honoured Makeba, and debuted the incredible song – Pata Pata Saquguka.