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Bain’s Whisky – Bain’s Symphony

Overview

Awards
Assegai: Bronze - Special Integrated Campaign Leader - Food & Beverage New Generations Awards 2022: Silver - Best Influencer Marketing Campaign by an Agency
Bain's Whisky tasked Hoorah to develop a brand campaign that would honour the brand’s heritage while allowing it to be more progressive, targeting a younger demographic.

We were given the opportunity to wave our creative wand for Bain’s Whisky. Our task was to honour the brand’s heritage while allowing it to be more progressive, contemporary, emotive, and magnetic. Being the digital disruptors we are, we set about conceptualising how to shift Bain’s Whisky’s brand perception with a daring first-of-its-kind concept – Whisky Made to Music.

The result speaks volumes. Bain’s Symphony is a combination of whisky, music and eye-watering creativity produced through the craftsmanship of Bain’s founder distiller Andy Watts, the genre-defying sound of Tellaman, and the brilliance of our creative team. Watch the video to see the outcome.

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