Enterogermina – “5th Child” Campaign


In their most recent campaign conceptualised by Hoorah, Enterogermina®, the world's leading over-the-counter probiotic*, has joined forces with Save The Children in a transformative partnership aimed at generating life-changing funds to help deliver clean drinking water solutions to the most vulnerable communities.

Introducing the “5th Child” campaign – an initiative designed to put a face to the sobering statistics surrounding diarrhoea-related child deaths and humanise the young lives at stake. Our campaign takes you on a journey through the eyes of the 5th Child, who begins by sharing their everyday experiences at school and home. What begins as a heartwarming account of a child’s day takes a poignant turn when it becomes evident that this child’s day ends with the consumption of contaminated water. The implication is clear: without intervention, this child faces a grim fate due to the unsafe water they ingest. Complemented by additional campaign materials that drive support and purchases, we’ve successfully raised funds that are poised to change the course of the 5th Child’s life for the better.


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