Lancewood, a leading producer of premium dairy products, has chosen Hoorah as its social media partner. Hoorah will work closely with Lancewood to enhance the brand’s online presence and engage with consumers in new and innovative ways.
The Hoorah Group is pleased to announce the launch of its new, dedicated through-the-line media business, Hoorah Media, serving clients across the African continent and the UK.
Hoorah has announced that it has won Newcomer Agency of the Year and seven more awards at this year’s Assegai Direct and Integrated Marketing Awards. The event took place at The Venue in Melrose Arch on Thursday, 10 November 2022.
Hoorah Agency won three awards at the 2022 Pendoring Awards for their latest work on the Bain’s Whisky brand – the Bain’s X Pata Pata Reimagined TVC.
Internal data intelligence agency, Ripple, aims to play a pivotal role in Distell’s efforts to get closer to consumers as it looks to give them the richest possible customer experience. It believes that the intelligent use of data is the best way of doing so, making Hoorah a natural choice of partner for the pilot.
The South African Direct Marketing Industry’s (DMASA) Assegai Awards finalists have been announced. Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry (DMASA) and an Assegai Award is a mark of victory in Integrated Marketing excellence.
Digital marketing consultancy Hoorah has partnered with Distell to launch Ripple, a data intelligence agency that will sit within the multi-beverage company. Ripple aims to play a pivotal role in Distell’s efforts to get closer to consumers. It believes that the intelligent use of data is the best way of doing so, with Hoorah as…
At this year’s 10th annual installment of The New Generation Social and Digital Media Awards, Hoorah celebrated six statues keeping us on our toes accepting silver and gold to a packed audience attended by some of the industry’s top leaders.
Distell, a global business which produces and markets a diverse portfolio of award-winning alcoholic brands has awarded Hoorah Digital as it’s through the line agency of choice for the super-premium handcrafted vodka developed in New York, New York, Cruz Vodka.
The finalists of the tenth annual New Generation Awards have been announced with hundreds of South African brands being represented by agencies, corporates and individuals.
A Bain’s Whisky TVC recently launched, blending rare authentic historical footage, contemporary live action, and AI technology in creating the ‘re-mastered’ Miriam Makeba singing her famous Pata Pata song.
With a brief to create a campaign for Bain’s Whisky that would have relevance for a new and wider consumer audience, Hoorah once again turned to music as the pillar on which to base the new commercial.
The passion of Bain’s master whisky distiller, Andy Watts and his goal to challenge the traditional perceptions around whisky are the inspiration behind the latest Bain’s Whisky #WhiskyRemastered TVC.
The passion of Bain’s master whisky distiller, Andy Watts and his goal to challenge the traditional perceptions around whisky are the inspiration behind the latest Bain’s Whisky #WhiskyRemastered TVC.
The pandemic has changed how marketers build brands. Marketing’s role has also been redefined. Today’s consumer is more concerned with value than with product, and other factors such as the environment and brand activism are equally important when making a purchasing decision.
Ramp, a UK-based forecasting analytics business, has acquired a majority stake in Hoorah Digital (Hoorah), a disruptive, full service creative, digital media agency based in South Africa
Gender equality in the workplace has made strides in recent years, but there is still a long way to go before full equality and inclusion is achieved.
Because data is only valuable if one understands how to use it.
Acquiring the data is the easy part; but, data is complex and contains numerous moving pieces.
One of a company’s most important assets is its data. Its primary function is to determine how well your business is doing.
When used properly, data can be a business’s silver bullet. It can assist you in acquiring new consumers, enhancing customer service, increasing customer retention, tracking social media interactions, forecasting sales trends, and more.
One of a company’s most important assets is its data. Its primary function is to determine how well your business is doing, and it may also be used to indicate areas that require additional attention.
Gender equality in the workplace has made strides in recent years, but there is still a long way to go before we achieve full equality and inclusion and we must continue to discuss it.
Technology has long been lauded for its ability to help close the gender pay gap and to provide employment to people – and women – who previously would have struggled in this regard.
Gender equality in the workplace has made strides in recent years, but there is still a long way to go before we achieve full equality and inclusion and we must continue to discuss it.
Over the last two years, there have been numerous developments. The human race has survived a pandemic that spread fear and uncertainty throughout the world.
It seems counterintuitive that a mass resignation trend would coincide with a global pandemic but the so-called “Great Resignation” is set to become one of the key economic features, or effects,
Businesses must recognise that today’s customer is considerably different from the pre-pandemic customer, says Bianca Gardella, account director at Irvine Partners.
Over the last two years, there have been numerous developments. The human race has survived a pandemic that spread fear and uncertainty throughout the world.
Over the last two years, there have been numerous developments. The human race has survived a pandemic that spread fear and uncertainty throughout the world.
According to SizweSihle Dlamini, Customer Experience Director, Hoorah Digital, digital isn’t the future.
The workplace has evolved. New job responsibilities have been introduced, and what may have been a valuable set of skills a decade ago may no longer be relevant in the workplace today.
The human race has survived a pandemic that spread fear and uncertainty throughout the world and our way of life has been severely impacted.
The workplace has evolved. New job responsibilities have been introduced, and what may have been a valuable set of skills a decade ago may no longer be relevant in the workplace today.
The disruption caused by the Covid-19 pandemic has raised many questions and resulted in countless articles about business relevance, resilience, purpose and longevity.
The disruption caused by the Covid-19 pandemic has raised many questions and resulted in countless articles about business relevance, resilience, purpose and longevity.
The disruption caused by the Covid-19 pandemic has raised many questions and resulted in countless articles about business relevance, resilience, purpose and longevity.
Digital isn’t the future, it’s the now, and it holds the potential to play a key role in transforming the South African economy.
Digital isn’t the future, it’s the now, and it holds the potential to play a key role in transforming the South African economy.
Support for entrepreneurs needs to feature high on the agenda of this year’s SONA.
Consumer purchasing behaviour has changed, and as a result, businesses’ strategies for providing personalised customer experiences have shifted.
According to the World Economic Forum’s Future of Jobs report by 2025, 44 percent of the skills required for individuals to do their jobs effectively will have changed.
By 2025, about 97 million more jobs will emerge that are more adapted to the new division of labour between humans, machines and algorithms.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
Prior to the outbreak of the coronavirus, in 2019, while many businesses may have been exploring digital transformation or rethinking their office work arrangements
Experts from Striata Africa predict new positions that will strengthen workplace culture.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
It seems counterintuitive that a mass resignation trend would coincide with a global pandemic but the so-called “Great Resignation” is set to become one of the key economic features, or effects, of Covid-19.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus. In 2019, while many businesses may have been exploring digital transformation or rethinking their office
Why social commerce should be a strategy for success in 2022
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
As we enter the third – and hopefully final – year of the Covid-19 pandemic, it’s worth pausing to reflect on the world prior to the virus.
According to the fourth edition of Salesforce’s Connected Customers report, 25% of shopping will occur outside of a retailer or brand’s website, app or physical store by 2023.
Consumer purchasing behaviour has changed, and as a result, businesses’ strategies for providing personalised customer experiences have shifted.
Having employees who are happy working for you isn’t just a personal matter, it’s an economic one.
A report released by Deloitte in 2020 talks about convenience as the “new battleground”, with convenience defined by contactless shopping, on-demand fulfilment and availability of inventory.
Convenience has been referred to as ‘the new battleground’, with findings suggesting that consumers are willing to pay a premium for convenience.
A 2020 Deloitte report talks about convenience as the “new battleground”, with convenience defined by contactless shopping, on-demand fulfilment and availability of inventory.
A 2020 Deloitte report talks about convenience as the “new battleground”, with convenience defined by contactless shopping, on-demand fulfilment and availability of inventory. And while convenience is increasingly important, industry experts believe it has to go hand in hand with value.
Businesses’ interactions with their customers have changed dramatically over the last couple of years.
A 2020 Deloitte report talks about convenience as the “new battleground”, with convenience defined by contactless shopping, on-demand fulfilment and availability of inventory.
Businesses’ interactions with their customers have changed dramatically over the last couple of years.
Convenience, as defined by contactless shopping, on-demand fulfilment and availability of inventory, is a loaded term and a concept most brands will claim they offer in some shape or form.
By developing a customer engagement strategy that puts the consumer at the centre of all decisions, businesses can maintain brand relevance and cultivate stronger loyalty.
Businesses’ interactions with their customers have changed dramatically over the last couple of years.
Businesses’ interactions with their customers have changed dramatically over the last couple of years. A
Businesses’ interactions with their customers have changed dramatically over the last couple of years.
It’s already been a sombre start to 2022, with the funeral for our Nobel Laureate Archbishop Desmond Tutu and the shocking fire at South Africa’s Parliament in Cape Town.
By now it is well documented that the various Covid-19 lockdowns accelerated the more widespread adoption of a number of digital tools.
Work-life balance and personal wellbeing are the top priorities for Gen Z and millennials when looking for a job, according to a report by Deloitte.
If there’s one thing the Covid-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
If there’s one thing the Covid-19 pandemic has taught us, it’s that we shouldn’t try to predict the future.
By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital tools.
Since the pandemic began, significant changes have occurred in the workplace. Numerous businesses have accelerated their digital transformation initiatives, implemented a work-from-home or hybrid work model, and recognised the critical nature of mental wellness.
SOUTH Africans have faced difficult circumstances in recent years.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
By now it is well documented that the various Covid-19 lockdowns accelerated the more widespread adoption of a number of digital tools.
Culture eats strategy for breakfast” is a well-worn business axiom that has seen many businesses, across industries, installing a foosball table in the “pause” area and stocking the bar fridge rather than subsidising parking.
Since the start of the pandemic, we have seen big shifts in the workplace – from digital transformation to remote and hybrid work models, as well as an increased focus on employee mental wellness…
It is well documented that the pandemic accelerated the hybrid work revolution, but it also called into question many other workplace structures and practices. And rightly so.
By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital tools.
As brands start finalising their marketing and sales strategy for the new year, it’s important that they include a younger demographic that they may have missed previously. This is not to mean they should ignore older audiences; rather, they should adopt a multigenerational marketing approach.
The pandemic has been described as our “once in a generation… opportunity to reimagine how we work”. While work from home (WFH) is perhaps the most pervasive change, experts believe that a number of other factors will impact work in 2022.
Digital skills are often touted as the answer to many of the employment and innovation challenges we face in the world today.
A recent Salesforce State of Marketing survey found that while South African marketers are optimistic about the future, 66% believe that challenges are afoot, primarily due to constantly shifting customer expectations.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year. November 30, 2021
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
Hoorah Digital has ‘sonically remastered’ whisky in a new campaign for Bain’s. Infusing a more traditional brand that is well-known and respected with a new energy in order for it to appeal to a younger, trendier audience is a task that needs to be carefully considered.
Hoorah Digital has ‘sonically remastered’ whisky in a new campaign for Bain’s. Infusing a more traditional brand that is well-known and respected with a new energy in order for it to appeal to a younger, trendier audience is a task that needs to be carefully considered.
Some homeowners prefer a simplistic look and feel to their living space. Incorporating a natural design into your home is easy, especially with Japandi.
Digital skills are often touted as the answer to many of the employment and innovation challenges we face in the world today. But what do we mean when we talk about the digital skills that will future proof a career? Should we all be learning to code and analyse data?
The pandemic has been described as our “once in a generation… opportunity to reimagine how we work”. While work from home (WFH) is perhaps the most pervasive change, experts believe that a number of other factors will impact work in 2022.
Digital skills are often touted as the answer to many of the employment and innovation challenges we face in the world today.
Consumers are reevaluating their relationships with brands and making more informed decisions about where to spend their money.
If there’s one thing the COVID-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
The COVID-19 pandemic has wreaked havoc on South Africa’s already fragile economy. Add to that the riots and looting, the cost of recovery and Eskom’s load-shedding, and the current picture is bleak.
If there’s one thing the Covid-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
If there’s one thing the COVID-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
If there’s one thing the COVID-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
If there’s one thing the COVID-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
The pandemic has been described as our “once in a generation… opportunity to reimagine how we work”. While work from home (WFH) is perhaps the most pervasive change, experts believe that a number of other factors will impact work in 2022.
If there’s one thing the COVID-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
If there’s one thing the COVID-19 pandemic has taught us, it’s that we shouldn’t try to predict the future. After all, who could have foreseen a pandemic that is still wreaking havoc across the globe nearly two years later?
According to Salesforce, global online revenue will increase by 7% this year. Between November and December, online buyers are expected to spend $1.2 trillion worldwide. While this is encouraging news for brands and businesses, consumers will pay a higher price.
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to spend $1.2 trillion worldwide. While this is encouraging news for brands and businesses, consumers will pay a higher price.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to spend $1.2trn worldwide. While this is encouraging news for brands and businesses, consumers will pay a higher price.
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to spend $1.2 trillion worldwide. While this is encouraging news for brands and businesses, consumers will pay a higher price.
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to spend $1.2 trillion worldwide. While this is encouraging news for brands and businesses, consumers will pay a higher price.
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to spend $1.2 trillion worldwide. While this is encouraging news for brands and businesses, consumers will pay a higher price.
The term “empathy” is being used in relation to business more and more. Just recently Ad Age ran a headline reading “Why empathy continues to be the key to customer expectations”,
World Mental Health Day – October 10th – served as a reminder (as every day should) that our mental health must be prioritised. While mental health is not an often spoken subject, the events of the last two years have brought it to the fore.
The term ’empathy’ is being used in relation to business more and more. Just recently Ad Age ran a headline reading, “Why empathy continues to be the key to customer expectations”, while Forbes proclaimed that “Empathy is the most important leadership skill according to research”.
While mental health is not an often spoken subject, the events of the last two years have brought it to the fore.
GREEN GOVERNANCE – ARE YOUR ESG PRACTICES GEARED FOR SUSTAINABILITY, RESILIENCE & VALUE CREATION?
Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year.
With World Mental Health Day on October 10, it serves as a reminder (as every day should) that our mental health must be prioritised.
While mental health is not an often spoken subject, the events of the last two years have brought it to the fore.
While mental health is not an often spoken subject, the events of the last two years have brought it to the fore. And unsurprisingly, the COVID-19 pandemic has resulted in a considerable increase in the number of agitated, nervous, or bereaved South Africans owing to a sense of isolation caused by remote work, job insecurity,…
While mental health is not an often spoken subject, the events of the last two years have brought it to the fore.
While mental health is not an often spoken subject, the events of the last two years have brought it to the fore.
While mental health in the workplace is not often addressed, the impact of Covid-19 has brought it to the fore.
While mental health is not an often spoken subject, the events of the last two years have brought it to the fore.
Having employees who are happy working for you isn’t just a personal matter, it’s an economic one. Happy employees are more focused, creative, motivated, productive, and positive
The word “empathy” is being used increasingly in relation to brands.
Finding meaning behind the mask of youth
Arguably the last thing one would expect an ad guy to say, which is exactly why I am saying it.
Having employees who are happy working for you isn’t just a personal matter, it’s an economic one.
The Covid-19 pandemic has wreaked havoc on South Africa’s already fragile economy.
Planning for the future may seem like an impossible task in these uncertain times, but having a plan will ensure that you’re resilient enough to weather tough times and remain relevant for years to come. To be ready for tomorrow, companies need to act today.
Just like ‘new normal’, ‘pivot’ and ‘WFH’ were part of the corporate lingo of 2020, the phrase ‘in-house’ will likely soon be rolling off our tongues as big corporates opt to bring their marketing and advertising functions in-house.
According to Simon Spreckley, Chief Creative Officer, Hoorah Digital, for years advertising involved little more than enhancing the appeal of a product or service in order for more people to purchase said product or service
Preparing today’s businesses for the crisis of tomorrow
President Nelson Mandela spent much of this time in a modest pair of tennis shoes
Deputy Director Free Market Foundation, Member of the advisory council Initiative for African Trade and Prosperity and Senior Fellow at African Liberty,
According to a recent report by World Wide Worx, the online retail sector in South Africa is worth R30 billion. This represents a doubling of value in less than two years.
There are a lot of post-pandemic buzzwords that businesses are now using. Read a business article, and the terms “agile”, “resilient”, and “business continuity” will most likely appear.
Former president Nelson Mandela spent his whole life fighting for the civil rights of black people in South Africa.
Cape Town is right up there with the world’s best when it comes to the most beautiful cities in the world.
The world doesn’t need more ads. Arguably the last thing one would expect an ad guy to say, which is exactly why I am saying it. Rather than more ads, we need more authenticity in our ads.
https://hoorahgroup.com/wp-content/uploads/2021/07/MetroFM_Shaune-Jordaan_8-Feb-2021.mp4 Services.
According to Shaune Jordaan, co-founder and chief commercial officer, Hoorah Digital, just as brands are coming to terms with augmented reality (AR), virtual reality (VR) and mixed reality (MR)…
You could certainly be forgiven for thinking that gaming is a niche interest – the reserve of kids, nerds and techies.
Shaune Jordaan, co-founder and chief commercial officer, Hoorah Digital, says there are currently 2.7 billion gamers worldwide, who spend an average of 6.5 hours playing each week, according to stats quoted in The Drum.
Just as brands are coming to terms with the various realities (and not just in the post-new normal Covid sense) that is AR (augmented reality),
A new creative campaign by digital transformation agency Hoorah Digital explores what can happen in a blink and how to deal with it by playing with the idea that it is impossible not to blink, in their response to a brief from MiWay Blink to launch their new digital insurance offering.
Digital partnerships aren’t a new concept but they are essential if you want to scale your business. No company holds all the data, resources, or skills. Because of this, there will always be blanks that need to be filled in: enter digital partnerships.
Gaming is no longer a niche interest and the sole preserve of kids, nerds and techies. Like so many other industries, the industry has been affected by the pandemic – in the most positive way.
You could certainly be forgiven for thinking that gaming is a niche interest – the reserve of kids, nerds and techies. Because until fairly recently, it was! But that’s no longer the case.
Just as brands are coming to terms with the various realities (and not just in the post-new normal Covid sense) that is AR (augmented reality).
Irrespective of the industry you’re in – be it marketing, finance or healthcare – data is pretty important these days.
2AM Agency was tasked with devising a more effective format for Old Mutual Alternative Investments (OMAI)’s Sustainability Report.
Aspen and EC deal to cut prices of off-patent cancer medicines.
Hoorah Digital has announced the appointment of Shaw as the latest talent.
Andrew Shaw, Hoorah Digital’s new Creative Director, is realistic about the impact the coronavirus pandemic has had on the creative industry but is adamant that this is exactly the kind of environment in which real creative excellence and sustainable business solutions can come to the fore.
Let’s be frank – South Africa’s economy is struggling, businesses have had an extremely tough year and youth unemployment is one of the biggest challenges of our time. Our focus must be on urgent solutions and growing the digital economy is key.
After a year like 2020, “predicting” anything about the future should probably come with a large disclaimer!
“Predicting” anything about the future should probably come with a large disclaimer after a year like 2020.
Let’s be frank. South Africa’s economy is struggling, businesses have had an extremely tough year and youth unemployment is one of the biggest challenges of our time. Our focus must be on urgent solutions
President Mandela spent much of this time in a modest pair of HI-TEC® tennis shoes.
This week’s BIG move: MediaCom rated as SA’s top agency in COMvergence rankings
“Data and tech help us to tell more personalised stories — and those are the most potent stories of all. What we need to be careful about, though, is an overreliance on data.”
SA e-commerce, it would seem, is in a good space, particularly judging by recent acquisitions.
Johannesburg – South African finance minister, Tito Mboweni, will later today deliver his much awaited budget speech to the nation from parliament.
Andrew Shaw has joined Hoorah Digital as a creative director to lead the Nestle in-house agency. Shaw, due to his versatility, will also get involved in every aspect of the day-to-day running of the agency.
CAPE TOWN – MARKET watchers hope President Cyril Ramaphosa will present practical measures to kickstart the economy out of the Covid pandemic and fix broken parastatals when he presents the 2021 State of the Nation address today.
Shaune Jordaan, Hoorah Digital CEO, recalls that from young to very old, Artificial Intelligence (AI) is everyone’s go-to for communicating online with family and friends and searching the web for news and entertainment. Then there is online shopping, which has quickly become a matter of necessity across the board.
Shaune Jordaan, Hoorah Digital CEO, states that applying the right kind of data, as with technology in general, has the potential to streamline operational efficiencies and strengthen the quality of decision-making. It is critical that brands understand that data lies at the heart of online immersion.
After a year like 2020, ‘predicting’ anything about the future should probably come with a large disclaimer! In business though, this past year certainly separated the leaders from those merely paying lip service to trendy terms like agile, flexible, pivot and – the now cringeworthy, ‘new normal’.
After a year like 2020, ‘predicting’ anything about the future should probably come with a large disclaimer, says Shaune Jordaan, Hoorah Digital’s CEO. Jordaan says that in business, however, 2020 separated the leaders from those merely paying lip service to trendy terms like agile, flexible, pivot and the ‘new normal’.
After a year like 2020, “predicting” anything about the future should probably come with a large disclaimer.
“Predicting” anything about the future should probably come with a large disclaimer after a year like 2020. In business, however, this past year certainly separated the leaders from those merely paying lip service to trendy terms like agile, flexible, pivot and the now cringeworthy “new normal”.
After a year like 2020, “predicting” anything about the future should probably come with a large disclaimer. This year certainly separated the leaders from those merely paying lip service to trendy terms like agile, flexible, pivot – and the now cringe-worthy “new normal”.
Renowned in the industry as one of the foremost digital minds, Mark Tomlinson has become the latest addition to the top team at Hoorah Digital, the consultancy that’s become known for attracting leaders in the space since their launch a mere two years ago.
Data, and the personalisation it allows for, is increasingly touted as a sort of panacea for a brand’s marketing and advertising challenges and woes.
Hoorah Digital has announced that Mark Tomlinson has joined their team as Chief Innovation Officer.
Hoorah Digital has announced that Mark Tomlinson, who is renowned in the industry as one of the foremost digital minds, has become the latest addition to its team. As chief innovation officer, he will employ his understanding of the nuances and opportunities within the digital space to drive excellence and measurable results.
“Data” is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business.
Shaune Jordaan, Hoorah Digital CEO, states that today’s consumers are more discerning and demanding than ever before. These days, data is not just a modern marketing panacea, data is digital marketing.
Hoorah Digital has won the coveted Bain’s whisky account and will be taking a data-centric approach, helping to both build Bain’s unique story as well as establish the South African whisky category.
Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach. Going into 2021, implementing marketing and advertising campaigns without drawing on data is akin to entering a war without a weapon – with your bottom line as the casualty. These days, data isn’t just a…
Hoorah Digital has announced that it has won the Bain’s whisky account. Hoorah will be taking a data-centric approach to Bain’s with the aim of helping to build both the brand’s unique story, as well as establish the South African whisky category.
Hoorah Digital has been awarded the Bain’s whisky account to handle brand strategy development and creative design to deliver a multufaceted digital approach that differentiates the Bain’s brand, and boosts its audience affinity.
Business owners are “rightly wondering what their staff are getting up to”
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that is shaping our lives and transforming businesses around the globe.
After ‘lockdown’ and ‘Covid-19’, ‘data’ is likely to be right up there with the buzz terms of the next decade. But more than mere buzz, data (unlike coronavirus, hopefully) is not only here to stay but will also transform the way in which we all do business.
Data strategy starts with leadership because it has to be driven from the top to be truly effective. It no longer lives in a department separate from the rest of the organisation and, for data to be effectively harnessed, it cannot be viewed as a nice-to-have.
Our Modern Marketing Digital TrendCamp video features Shaune Jordaan, CEO of Hoorah Digital, who discusses how the advertising industry has changed, especially the movement of going in-house.
Big data is the big deal that has the potential to transform a business by giving its clients what they want, when they want it, where they want it and how they want it.
As the trend towards decentralised production and the in-sourcing of digital and creative work gathers force globally in the marketing and advertising sectors, Hoorah is ahead of the curve having positioned itself firmly in the consultancy space from the get-go.
Brand and customer loyalty, once the currency of advertisers and marketers, is on the decline worldwide, says Shaune Jordaan, Hoorah Digital’s CEO. Jordaan says that today, consumers have multiple options at their fingertips. And when the choices are overwhelming, brands and businesses need to ensure they stand out from the rest.
According to Shaune Jordaan, Hoorah Digital CEO, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience (CX).
Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide.
Small businesses, so often described as the backbone of the South African economy, are in a desperate fight for survival thanks to the Covid-19 epidemic. While many will fall and others will pivot, the best most can hope for is to survive and pick up again when the eventual rebound comes.
Amanda Mitton, Head of Talent Acquisition and Talent Magnet, states that while there’s no certainty about when lockdown regulations will be relaxed, the reality is that the coronavirus is likely to be with us for a long time ahead, with the allied need for social distancing measures continuing to be encouraged.
The chances are very high that almost every piece of brand communication you’ve seen in the past weeks has begun with some version of, “We’re all in this together” or “We’re here to support you”, and “Here’s how we’re helping you get through lockdown”.
Feel-good campaigns work for brands during lockdown, but you’ll need to understand how to deploy data to reset your business post Covid-19.
Jay Thomson, Co-Founder Hoorah Digital The buzz around “data”’ may not be new, but it certainly is still very much the rage. And the reason why big data is such a big deal is that it has the potential to transform any business – by delivering the kind of information necessary to give your clients what they want, when they want it, where they want it, and how they want it.
According to Shaune Jordaan, CEO of Hoorah Digital, the internet and social media, which make information readily available in a scenario completely at odds with our reality 25 years ago, are meanwhile feeding rather than quelling the global state of panic.
Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that ‘digital’ is – or should be – an integral part of the organisation’s approach to its activities.
Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that ‘digital’ is – or should be – an integral part of the organisation’s approach to its activities.
The coronavirus is, arguably, like nothing we’ve experienced in recent history; it’s both remarkable and scary, and we’ll be talking about it for decades to come, says Shaune Jordaan, CEO of Hoorah Digital.
The coronavirus is, arguably, like nothing we’ve experienced in recent history; it’s both remarkable and scary, and we’ll be talking about it for decades to come, says Shaune Jordaan, CEO of Hoorah Digital.
Data is not merely an additional tech enhancement for digital marketing agencies, but a core aspect of the sector’s functioning, according to digital marketing consultancy Hoorah Digital. Data is being used to drive marketing into an era of “hyper personalisation.”
The long and short of personalised marketing is that every piece of creative output should be data led. It’s an approach that is simpler than it sounds, but ultimately more effective than conceptualising something based on what we think we know and what we think people want.
Hoorah Digital has won the account to build Nestlé’s global content studio for Africa. Nestlé’s ask of their new partner was the capability, in line with their global mandate, to internalise digital content.
In marketing and advertising we’re seeing a shift to decentralised production. There’s a move towards in-sourcing digital and creative work and at Hoorah we have positioned ourselves to help clients make this transition without sacrificing on quality or efficiency, which sees the agency taking on more of a consultancy role.
In marketing and advertising we’re seeing a shift to decentralised production. There’s a move towards in-sourcing digital and creative work and at Hoorah we have positioned ourselves to help clients make this transition without sacrificing on quality or efficiency.
Hoorah Digital has won the account to build Nestlé’s global content studio for Africa, which will bring the food and beverage company’s digital content production in-house.
According to Shaune Jordaan, Hoorah co-founder and CEO, the the digital media agency competed with a number of major agency players in a competitive pitch process that lasted five months from the initial RFI.
Hoorah Group Holdings has completed its acquisition of 2AM, a Cape Town-based through-the-line agency. 2AM will form part of Hoorah Group Holdings, while retaining all staff as well as their Cape Town office.
Hoorah Group Holdings has bought Cape Town headquartered, through-the-line agency, 2AM. As of January 2020, 2AM will form part of Hoorah Group Holdings, while retaining all staff as well as their Cape Town office.
A digital strategy cannot simply be a ‘nice-to-have’, says Shaune Jordaan, CEO Hoorah Digital. In companies where digital functions add real, measurable value, the digital strategy is seamlessly aligned to the organisation’s strategy at large.
Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that “digital” is – or should be – an integral part of the organisation’s approach to its activities.
Hoorah Group Holdings has acquired through-the-line agency, 2AM. As of January 2020, the agency will form part of the group while retaining all staff as well as its Cape Town office. It’s the third independent agency to be bought by Hoorah Group Holdings, following Tenzing Agency and Ritual Studio in 2018 and 2019 respectively.
Since long before we knew to call it “personalisation”, this form of marketing has worked to make customers feel seen, heard, understood and appreciated. Back in the day, if the person at the corner shop knew your name, or asked after your family, this was seen as good customer service, and ultimately made one feel part of a particular community. It’s thus fair to say that personalisation isn’t a new thing but, in the digital age, it’s certainly a necessary thing — giving those who employ it smartly, discreetly and efficiently an edge in an ever more crowded online space.
Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that “digital” is – or should be – an integral part of the organisation’s approach to its activities.
Data takes the guesswork out of marketing and advertising, and helps us instead to create campaigns that speak to an understanding of who the customer is, where they are, and what their needs and preferences are. When creativity is able to engage customers in an authentic and relevant way, the potential return on investment for the brand is also far higher, which means less (easy to ignore) marketing “fluff” clogging up the consumer’s inbox.
The long and short of personalisation is that every piece of creative should be data-led. It’s an approach that is simpler than it sounds, but ultimately more effective than conceptualising something based on what we think we know and what we think people want. But thanks to the proliferation of data, there’s no need to guess because the information is available. It simply needs to be collected and interpreted.
Jason Liebenberg, Business Unit Director, Hoorah Digital, says that despite the proliferation and increasing ubiquity of channels like instant messaging and social media, email remains a powerful way for brands to reach their audience, and the reasons for this are simpler than one might imagine.
The trends set to shape the digital landscape in the year ahead. Terms like ‘hyper personalisation’ and ‘micro moments’ are more than just trendy buzzwords. Rather, they are important concepts set to disrupt and define digital marketing in 2020 and beyond. A closer look at these and other trends reveal where marketers need to be spending their time, effort and budget in the year ahead.
Once upon a long time ago, a piece of creative would be sent into the world and thumbs were held tightly in the hope that the generalist messaging would resonate with their broader audience. Today, however, as consumers are ever more sophisticated and discerning, they not only expect personalised messaging and communication from brands but are soon frustrated by those that don’t.
When data first became a thing, the receiver’s name in the email was the extent of it (and pretty impressive at that). But as both the technology and the consumer become more sophisticated so too does the need for marketing communication that not only calls you by name, but also speaks to your individual needs, preferences and, if the marketer is really savvy, your whims.
Two-hundred-and-eighty-one-billion. That’s a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we’re on the receiving end of about 1 million a day, at least, email isn’t going anywhere.
Hoorah COO Tasmin Kingma shares her thoughts on female entrepreneurs, work-life balance… and speaking up.
This week, we go behind the selfie with Simon Spreckley, executive creative director at Hoorah Digital consultancy.
According to Hoorah Digital CEO, Shaune Jordaan – understanding which metrics matter to your business is more crucial than ever before. When brands and businesses are monitoring the metrics that align to their commercial goals, it becomes significantly easier to gain traction in the digital space and realise opportunities for growth.
Digital marketing, as an industry, is young, dynamic, fast-moving and filled with opportunities for women. But despite the enormous strides that have been made in terms of female representation in the digital marketing industry, it continues to be dominated by males at the executive level.
It’s an industry in need of female role models, particularly in the form of entrepreneurs.
Hoorah Digital continues its rapid business development in South Africa, adding Sanofi’s Antistax and Viral Choice to its portfolio of digital clients. The digital marketing consultancy already works with Sanofi as a digital partner for its Essentiale brand, and has now expanded this relationship.
Hoorah Digital has been appointed as the preferred digital agency to Sanofi’s Antistax and Viral Choice brands.
The agency was first appointed by Sanofi in 2018 to work on the Essentiale brand, and the recent addition to the portfolio is a testament of a successful client-agency relationship, says Shaune Jordaan, Hoorah founder and CEO.
Hoorah Digital has announced that it has been elected the preferred digital agency of Sanofi’s Antistax and Viral Choice brands. The agency was first appointed by Sanofi in 2018 to work on the Essentiale® brand. The recent addition to the portfolio, according to Hoorah, is a testament to a successful client-agency relationship.
Big data is still all the rage, but data alone is not particularly useful. Data needs to be organised, analysed, interrogated and interpreted before it can be used to improve marketing.
In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these insights to inform decisions, actions and strategy at large.
Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem. It involves a mixed set of advertising, measurement, creative and analytics products which allows for end-to-end digital advertising solutions. This supports marketers in gaining insights into the user’s online journey to understand their behaviour, interactions and where their digital touchpoints are.
“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your customers, advertisers are told, means you can target them with pin-point accurate messaging, saving you money and delivering real business results to your clients.
Digital is complex. It has multiple channels, the possibility of 1000s of audience types, creative assets need to be optimised for each platform and audience, specialist skills that are required for each channel, and the list goes on.
Hoorah Digital, a leading digital transformation consultancy, has unveiled its new look and innovative digital marketing solutions at the business’s head office in Bryanston, Johannesburg.
Marketing consultancy Hoorah Digital has received recognition for its work with the World Wide Fund for Nature (WWF), which translated to a monumental increase in revenue for the organisation. Hoorah has been awarded a Silver Loerie at this year’s edition of the Loeries that was held in Durban.
Hoorah Digital won a silver award for the World Wide Fund for Nature (WWF) campaign ‘For Nature. For You.’ Sustainable Apparel Project at the recent Loeries Awards that were held in Durban.
Hoorah Digital has been awarded a Silver Loerie for the World Wide Fund for Nature (WWF) campaign called ‘For Nature. For You.’, a sustainable apparel project.
For over 40 years, the Loeries has been pushing, championing and sharing creativity and innovation. It’s not just an award. It’s about recognising creative brilliance. Now the winners of this year’s Loeries have been unveiled.
The event, hosted by Donovan Goliath, recognised the best of brand communication and design across Africa and the Middle East in the Student, Out of Home, Print, Shared Value and Digital and Design categories. Special awards included the Marketing Leadership and Innovation Award as well as the Brand SA Young Creatives Award.
Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even far better creative execution, and guarantee better performance.
Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even worse, we no longer care about the time we spend staring into our phones while we’re missing out on real life.
Facebook has become a marketing playground, where nary a scroll can be done without seeing an advert. What with every business out there trying to get their content seen as the biggest, brightest fish in the sea, you need to apply a few techniques to ensure you’re reaching the right people.
Hoorah Digital has been appointed as the preferred digital marketing agency to Sanofi’s Essentiale Extreme brand.
Hoorah Digital has been appointed as the preferred digital marketing agency by Sanofi’s Essentiale® Extreme brand.
Sanofi’s Essentiale Extreme has appointed Hoorah Digital as its digital marketing agency.
A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing departments. At face value this may seem like a move towards effective collaboration, however, this still doesn’t guarantee a cohesive team structure.
Shaune Jordaan, Founder and CEO of Hoorah Digital, says companies that suffer an aversion to using digital marketing tools are in substantial danger and that mobile is on the increase.
Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even worse, we no longer care about the time we spend staring into our phones while we’re missing out on real life.
Google Marketing Live 2019 took place from 13 to 16 May in San Francisco and more than 5 000 attendees from over 68 countries convened to discuss the future of the digital marketing industry.
Over the course of the conference, Google announced several live and planned features that will change the digital marketing landscape.
Big data is that buzzword that explains the growing volume of data encompassing every aspect of human life. It relates to the notion that almost every human action can be quantified and logged in a bank of data that is expanding at an unusual rate.
Raphala Colson Mothogae, an expert in digital marketing with nearly two decades of experience, has now joined a collaborative arrangement between marketing consultancy Hoorah Digital and 100% black-owned advertising agency The Odd Number as a senior consultant.
The growing number of scandals surrounding major auditing firms and incidents of state capture has led people to question the model of auditors doubling up as consultancies, according to CEO and co-Founder at hoorah Digital Shaune Jordaan. Smaller consultancies can thrive in such a scenario.
Online marketing expert Raphala Colson Mothoagae is set to join digital consultancy Hoorah Digital and through the line agency The Odd Number’s consulting teams. He will head up the team working on the Nedbank digital account.
Digital consultancy Hoorah Digital and through-the-line agency The Odd Number have jointly hired Raphala Colson Mothoagae.
Earlier this month, UK-based cosmetics company, Lush, announced that it was quitting social media. While the reasons it gave for doing so — that it was “tired of fighting with algorithms” and didn’t want to “pay to appear” in newsfeeds — will be familiar to anyone who’s ever run a corporate social media account, they simply don’t warrant such drastic action, in my opinion. In fact, in doing so, Lush risks a slide into obscurity and irrelevance.
While branding is an important aspect of creating a digital profile, true digital transformation entails the integration of technology into each and every aspect of business operations, according to CEO of Hoorah Digital Shaune Jordaan. The latter strategy is crucial to remain competitive in today’s markets.
Digital transformation goes far beyond mere branding, opening up fresh revenue lines.
Ten years ago, the JSE was dominated by big mining houses, with BHP Billiton at the top of the pile. Today, almost everyone else is dwarfed by Naspers, a media house that made some early bets on digital technologies and rode a wave of disruption to become one of the world’s largest internet companies.
Since 2017, South Africa’s management consultancy and business advisory industry has been under incredible pressure. With big players such as McKinsey, Bain, and KPMG implicated in state capture controversies, the model itself has been called into question. And, according to a recent study by Research & Markets, these scandals have combined with tough economic conditions and consulting expenditure setbacks to put pressure on a traditionally lucrative industry.
It includes comprehensive profiles of 46 firms including multinational firms operating in South Africa such as McKinsey and Bain, both of which were implicated in state capture revelations. It includes profiles on the major auditing and advisory firms such as Deloitte, PwC, EY and KPMG and specialist firms such as Hoorah Digital
Read more: http://www.digitaljournal.com/pr/4188943#ixzz66ZQQOh3p
Companies that have embraced digital marketing have leapt ahead of rivals that are stuck in the old ways, as digital advertising’s return on investment outpaces that of traditional media such as television and radio
Digital consultancy, Hoorah Digital, has acquired creative storytelling agency, Ritual Studio, the agency founded in 2017 by creative and former Hellocomputer ECD, Simon Spreckley. Under the terms of the deal, Ritual Studio will be fully merged into Hoorah Digital.
Banks around the world are coming up against a wave of disruptive digital-first and digital-only players. That’s as true in South Africa as it is anywhere else in the world. And consumers, hungry for new, streamlined digital solutions will be keen to explore what they have to offer.
Hoorah Digital has won Hi-Tec and Pizza Hut Tanzania, the latest in its growing stable of brands to turn to the consultancy for their performance marketing needs.
In many ways, South Africa is a very different place than it was a year ago; that’s as true for the advertising space as it is in the political arena. There’s a sense that things are happening, that change is in the air. But tempering any optimism is a lingering sense of uncertainty
Programmatic or premium? It’s an age-old debate in the digital arena and, depending on who you ask, you’ll get very different opinions.
This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. On the face of it, this a typical David vs Goliath story (with David having an army of social media backers). While that may be true, the saga contains digital lessons for brands of all sizes.
Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasingly signing off on moving marketing budgets over to consultancies like Deloitte and Accenture.
All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a lot of attention, brands also need to know that there are other websites that their ads shouldn’t be appearing on, and how they can stop it from happening.
A recent investigation by News24 revealed that many of South Africa’s biggest brands were inadvertently funding fake news sites. In the article, many of the brands implicated (or their agency representatives) plead ignorance, claiming that they have little control over where their ads end up.
A recent investigation by News24 revealed that many of South Africa’s biggest brands were inadvertently funding fake news sites.
A recent investigation by News24 revealed that many of South Africa’s Biggest brands were inadvertently funding fake news sites.
Stats SA’s recession announcement in early September only served to confirm what we’ve all known for a long time: The South African economy is struggling. In those circumstances, companies are bound to start looking for places to tighten their belts.
WITH South Africa is officially in a recession, companies across the country are likely looking for places where they can trim their budgets. Marketing is, almost inevitably, one of the first departments to feel the impact of these cuts.
Digital media consultancy Hoorah Digital has landed a number of clients, including Flight Centre and global pharmaceutical giant Sanofi, which includes brands such as Essentiale, Pharmaton, and Pharmachoice in its stable.
Anyone who’s ever worked in advertising has heard this saying by 19th Century US businessman John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Digital agency Hoorah Digital’s strategy for embedding itself in the market has three core aspects: data, creativity and an atypical attitude to risk. Shaune Jordaan, co–founder and CEO of this recent arrival, believes these will add up to help brands dive deeper into the digital realm — and grow there.
Digital media consultancy, Hoorah Digital plans to ramp up its e-commerce capabilities with the acquisition of Durban-based design and development agency, Tenzing.
The Odd Number has acquired an equity stake in digital media consultancy Hoorah Digital, which will form the digital media arm of The Odd Number
The Odd Number has acquired a minority equity stake in Hoorah Digital, the new digital agency launched last month by Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey.
“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your customers, advertisers are told, means that you can target them with pin-point accurate messaging, saving you money and delivering real business results to your clients.
Publicis, the global advertising conglomerate headquartered in Paris, France, recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis’ major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete.
Hoorah Digital is the latest independent digital media agency on the block, bringing together ex-founders of Saatchi Syngerize and Liquorice, Shaune Jordaan (CEO) and Jay Thomson (CSO) respectively, as well as Tasmin Kingma (head of media) and Neil Pursey (head of inbound marketing operations), founder of digital training academy Webgrowth.
Whether in the online, mobile or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible, says Shaune Jordaan, CEO of Hoorah Digital.
For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible.
Four digital agency veterans, Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey, have launched Hoorah Digital, a new data-driven creative agency.
A group of digital agency veterans have come together to found Hoorah Digital, a data-driven creative agency which aims to deliver real business value to its customers through people-based marketing. The four founders have each been part of some of the biggest names in the South African digital spaces.
Digital advertising is set to become a great deal more personal, and we are already ramping up for this. Not only this, we consider ourselves thought leaders within this space.
